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The rise of QR codes in recruitment

Businesses have been benefiting from QR codes for years, but can Recruiters can benefit from using QR codes? The use of this technology has risen greatly in recent years. Here’s how your agency can benefit.

QR codes are by no means a new technology, having been around for several years now. Many companies have made use of them in a variety of different ways, including marketing and product innovation. But they’ve increasingly been used by the recruitment industry, in many ways to great success.

So what is behind this rise in the use of QR codes for recruitment, and how can your agency benefit from this? We’ve looked at the latest research, so read on to find out how this technology could change the way you recruit from now on.

QR code use is rising overall

Some have been quick to dismiss QR codes as a fad, but the data does not back this up. For example, a recent survey from Statista found that the number of households that have scanned QR codes in 2018 amounted to 9.76 million. By 2020, this is forecast to have risen to 11 million, an increase of almost 13 per cent.

In total, 26 per cent of households use QR codes in a given four-month period. This is proof that they are a useful tool, and aren’t falling out of favour. The only question is how recruitment agencies can use them effectively, as with any tool available to people in this industry.

You can use them to speed up your processes

One of the main issues candidates have with the recruitment process is the time it takes. The Talent Board found that 26 per cent of candidates described the process taking too long as their main complaint with recruitment. If there’s a way you can reduce the time it takes for them to get through an application, you are likely to see much better results.

This is one cause of the rise of QR codes in recruitment. You can program them to do a lot, from directing users to a specific webpage to filling out a form with their LinkedIn data. These can be very welcome to talented jobseekers sick of spending hours inputting their personal details into websites.

They’re a great way to interact with young talent

Many recruitment firms are getting a headstart on their competition by interacting with students before they’ve graduated, with the aim of starting a relationship so they will be more amenable to being recruited once they have finished their studies. Of course, in order to do this successfully, you’ll need to modify your approach.

Social media is a major part of life for young people, and for 18 to 24-year-olds the king of the social networks is Snapchat. It’s estimated that at the end of 2018 there were 4.5 million Facebook users in this age group, compared to five million Snapchat users. In fact, 90.5 per cent of all 18 to 24-year-olds use Snapchat at least once per month.

Recruiters have been able to make use of this by utilising QR codes. Snapchat has a built-in QR code feature, enabling recruiters to easily link forms, websites and anything else they want to put in front of students.

Recruitment events and career fairs can, therefore, be made more efficient by using these codes to collect data. For example, if you want students to fill out an online form, the usual industry practice is to have it pre-loaded on several devices for students to use. This means you are limited on how many people can use them at any one time.

Using QR codes means you can simply provide a scannable Snapchat link that takes students to the form. This means there’s no delay, as every student can simply use their own devices to fill it out rather than waiting for the recruiter’s devices to become free.



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