Global tech giant Google expanded its portfolio and added another string to its bow this month with their new job search experience – Google for Jobs.
But what is Google for Jobs?
Google for Jobs which made its debut in the US last year, launched in the UK earlier this month, boasting seamless integration with results from multiple jobs sites onto one simple results panel. Since their launch in the US, the number of employers showing jobs in search has risen by 60%, and tens of millions of people have been connected with new job opportunities, However research conducted by I-COM, shows that over one-third (37%) of UK recruitment agencies are still yet to get Google for Jobs ready.
I’m a recruitment company but I’m not ready, what can I do?
To appear in Google for Jobs listings, recruitment companies must now mark-up their job posts (tag data so that it can be interpreted by search engines) and add individual job posts to their sitemap. Candidates will then be able to apply directly through your website or applicant tracking system via Google for Jobs.
Reed.co.uk’s director of marketing Mark Rhodes said: “Early signs from our testing with Google show jobseekers arriving at reed.co.uk via this new search experience are application-ready, with a high level of intent, so we anticipate seeing a positive impact on the quality and volume of applications we supply to our recruitment clients.”
I’m a candidate how will I benefit?
Instead of trawling through pages of Google search results to find the job you want, there will now be a search box at the top of the page serving you the most relevant job postings for your query.
However, Google goes one step further and by saving you time – how? One of the biggest challenges when you’re searching for a new job is the inconsistency of job titles across multiple organisations, for example one role may be looking for a Marketing Manager, the other Head of Marketing, Google for jobs, using AI, cleverly amalgamates all of these roles, ranking them as the same and then pulls then in to one feed, cutting out the need for individual searchers.
Another clever feature Google have introduced is ‘Salary Predictions’ in the US over 85% of job postings are missing a salary, drawing on data taken from Glassdoor, PayScale and LinkedIn. Google now includes an estimated salary range for every job result.
I’m a job board, should I be concerned?
Google has made it very clear that they are not here to replace existing job boards and partnering with major players in the recruitment industry like LinkedIn, Monster, CareerBuilder and Facebook, and UK based partner’s CV-Library and totaljobs.com simply highlights Google’s commitment to ‘use Google’s jobs to help people find work.’
Google says it’s ‘not out to kill job sites like Indeed or Reed and any employer or job-seeking platform can access its guidelines on how to mark up their listings and appear in the new search experience.’
You can read more about how to get Google for Jobs ready here.