If your recruitment agency needs to appear higher in organic search results, there are a few things you can do. Here are our top tips for SEO success.
If you want to succeed in the recruitment business, you need to make sure you’re appearing online. This means focusing on search engine optimisation, or SEO. While many people can get intimidated by this, it doesn’t have to be scary. In fact, focusing on a few elements can yield surprisingly positive results, so you don’t have to invest thousands in a full strategy if you can’t afford to.
To help you out, we’ve found some of the top SEO tips out there, which you can use to focus your tactics and make sure you’re appearing high up on Google’s search results.
1. Define your keywords
In order to appear as high up on search results as possible, you need to make sure you’re ranking for the right keywords. You should focus on one or two main keywords, and keep these fairly short. The average Google search is just three words, so while you can aim to rank for longer phrases, these shouldn’t be your main focus.
2. Don’t skimp on the word count
While you might expect shorter blogs and web pages to be more eye-catching, in truth Google seems to prioritise longer entries. The average length of a result on the first page of Google is 1,890 words, so it’s worth being more in-depth with your content wherever possible.
3. Optimise for mobile
If your site isn’t fully mobile-optimised, you should change this right away. Mobile and tablet internet usage exceeded desktop usage for the first time in 2016, with 51.3 per cent of online behaviour occurring on a mobile device. This has continued to increase, showing how crucial it is that your site is usable on devices other than desktops.
Google now ranks sites based on their mobile site, not their desktop version, and has done so since March 2018. Mobile should, therefore, be your main focus if you want to see your site in a good position in search results.
4. Don’t just focus on PPC
Your recruitment firm might not have a lot of resources available for SEO, and it can be tempting to only focus on paying for results with ads (known as pay-per-click, or PPC). However, this is not the most cost-effective option. Some 62.2 per cent of Google searches from desktops result in an organic click, while only 2.8 per cent lead to a click on a paid ad. Sometimes slow and steady wins the race!
5. Make sure you’re on HTTPS
HTTPS, the more secure version of HTTP, is officially a Google ranking factor. This means if your recruitment site isn’t on HTTPS, you’ll struggle to make it into the top results. Backlinko found a strong correlation between HTTPS and appearing on the first page of Google, so make sure your site meets the criteria.
6. Keep your meta descriptions long
Google has increased the amount of text that appears with each search result, allocating about 1,840 pixels of space for this meta description. SEMRush experimented and found that results that used up the entire space got around 36 per cent more clicks than ones using the older limit, so make sure your descriptions are long enough.
7. Rank locally
Appearing online is crucial, but don’t neglect the local aspect. Many people search for local businesses to find places to visit, so make sure you’re ranking as a recruitment agency in your local area. With 78 per cent of local searches made on mobile resulting in an offline purchase, this is crucial for success.
8. Don’t neglect voice search
The rise of devices like Amazon’s Alexa or Google Home, coupled with the ubiquity of mobile devices, means that more people are searching using their voice. Some 23 per cent of people use voice assistants at the moment, and this number is set to rise. Think about changing your long-tail keywords to reflect this, focusing on questions users might ask about your recruitment agency.
Found this interesting? Why not take a look at our other recruitment blogs.